Big production

Assos x Safa Brian

Assos
2025, Milan
LOCATION
Milan
Overview
We had the honour of producing the launch video for the new Assos x Safa Brian capsule collection. Safa Brian is a former South African racer who became one of the most recognisable figures in underground cycling, and who now brings his vision of speed and creative expression to a global stage. This wasn't the usual sports video, but something deeper and more intimate. A video in which we said that there is no finish line. A race never ends. We evolve. We grow. We push past our limits. We redefine what's possible.
CREDITS
Production: @chimera.studioss · Executive Producer: @chiara.donorio · Ex. Producer: @jeckscardy · Producer: @andre.carlone · Directed by: @andreacpn · DOP: @tommaso_longari · Photographer: @briele_s · 1°AC: @paolo.rubinelli · Gaffer: @jacopopozzi · Key Grip: @caffa.jr · Set Designer: @fabeasy · Sound Op: @matteo_parolini_sound · Stylist: @melissa_brollo · Mua: @oblak.mua · Talent: @safabrian
You've got the idea.
Making it real
is on us.

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FAQ
Frequently asked questions

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Is Chimera an agency?
No, Chimera is a content factory. We help brands and agencies produce content across the board, fast and above all without the headaches. We do it through a network of creatives spread across Italy. In practice we're the agencies' right hand whenever there's content to produce.
Do you only make videos?
We wish, we'd be a lot more relaxed. Video is our strong suit, but we also do photography, motion graphics, CGI, social content and campaigns. Basically, if you need to produce something, anything, we can help.
Can you handle urgent productions too?
Absolutely, urgent requests are our daily bread. A project most people would turn down because the deadline is too tight, we can handle thanks to a network of over 500 creatives that lets us build the right team in a snap.
Can we work with Chimera without a defined brief?
Of course, in fact that's often where we start. We have a chat, work out what you need, and from there we build a brief that's actually fit for the job.
Do you work across Italy?
Yes, we have a network of creatives across the whole of Italy (yes, Molise too). That lets us work anywhere and put together a team tailored to your project, instead of sending you whoever happens to be around.