Event Coverage

Bindi Sigep Recap

Bindi
2025, Rimini
LOCATION
Sigep, Rimini
Overview
At SIGEP, the world's largest trade fair for pastry and ice cream, we followed several brands, producing content in real time. Bindi was one of them, a long-standing Italian player making desserts for restaurants, patisseries and hotels. The video had to showcase the products on the stand during the fair, telling in visual terms the quality and detail that set the brand apart. More cinematic than trade-fair. We have to be honest: this kind of job was genuinely hard. Not because of technical complexity, but because we had to resist the temptation to taste every single dish. Otherwise we'd have gone home with a dietician's appointment already booked.
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Contenuti prodotti da Chimera disposti come carte, con sticker coloratiContenuti prodotti da Chimera disposti come carte, con sticker colorati
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Logo Publicis Groupe, cliente Chimera
FAQ
Frequently asked questions

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Is Chimera an agency?
No, Chimera is a content factory. We help brands and agencies produce content across the board, fast and above all without the headaches. We do it through a network of creatives spread across Italy. In practice we're the agencies' right hand whenever there's content to produce.
Do you only make videos?
We wish, we'd be a lot more relaxed. Video is our strong suit, but we also do photography, motion graphics, CGI, social content and campaigns. Basically, if you need to produce something, anything, we can help.
Can you handle urgent productions too?
Absolutely, urgent requests are our daily bread. A project most people would turn down because the deadline is too tight, we can handle thanks to a network of over 500 creatives that lets us build the right team in a snap.
Can we work with Chimera without a defined brief?
Of course, in fact that's often where we start. We have a chat, work out what you need, and from there we build a brief that's actually fit for the job.
Do you work across Italy?
Yes, we have a network of creatives across the whole of Italy (yes, Molise too). That lets us work anywhere and put together a team tailored to your project, instead of sending you whoever happens to be around.