Big production

Closet Session

Coloreria
2026, Milan
LOCATION
Milan
Overview
For Pride Month, for the brands Coloreria Italiana and L'Acchiappacolore, we made the video behind the digital campaign "Closet Sessions", a vodcast format that turns the walk-in wardrobe, a symbol of private life, into a stage for coming-out stories. Hosted by Paolo Ruffini, the format gives a voice to four true stories: Papà per Scelta, Erika Vassura, Francesco Marsili and Fabio Peschiera. Each episode tells a different shade of being yourself: fear, courage, lightness, the need for community. The campaign claim, "Let's free our colours. Let's protect our values.", sums up the intent: never give up authenticity, and stand by those still looking for their own space.
CLIENT
Eleonora Lorini Roberto Fratoni
Producer @ Capgemini Creative director @Capgemini
CREDITS
Head of Production: Alessandro Nazzari Producer: Nicoletta Cecchetti DOP: Riccardo Bizzozero Cam Op: Angelo Deda Gaffer: Bruno Riffaldi Sound: Matteo Fusi Set designer: Sara Saponaro Ass Set designer: Ginevra Zuzzolo HMUA: Elisa Girolimetto Runner: Carlo Cecchetti Editor: Edoardo Borgonovo, Andrea Brandi
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FAQ
Frequently asked questions

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Is Chimera an agency?
No, Chimera is a content factory. We help brands and agencies produce content across the board, fast and above all without the headaches. We do it through a network of creatives spread across Italy. In practice we're the agencies' right hand whenever there's content to produce.
Do you only make videos?
We wish, we'd be a lot more relaxed. Video is our strong suit, but we also do photography, motion graphics, CGI, social content and campaigns. Basically, if you need to produce something, anything, we can help.
Can you handle urgent productions too?
Absolutely, urgent requests are our daily bread. A project most people would turn down because the deadline is too tight, we can handle thanks to a network of over 500 creatives that lets us build the right team in a snap.
Can we work with Chimera without a defined brief?
Of course, in fact that's often where we start. We have a chat, work out what you need, and from there we build a brief that's actually fit for the job.
Do you work across Italy?
Yes, we have a network of creatives across the whole of Italy (yes, Molise too). That lets us work anywhere and put together a team tailored to your project, instead of sending you whoever happens to be around.