Social Production

La Dolce Vita

realme
2025, Tuscany
LOCATION
Siena & La Spezia
Overview
realme got in touch to produce all the content for their summer 2025 campaign for the GT 7 phone. That's where "Dolce Vita" came from, an initiative built to celebrate summer through the universal language of photography and the values of beauty, lightness and emotion that define the Italian way of living. The shoot travelled across the landscapes of the province of Siena and the Ligurian coast near La Spezia, involving some of the most influential creators on the Italian lifestyle scene. The campaign claim, "Anxiety off, Life on", invites people to slow the frantic pace of daily life and take in moments of pure beauty and lightness.
CREDITS
Andrea Carlone
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Contenuti prodotti da Chimera disposti come carte, con sticker coloratiContenuti prodotti da Chimera disposti come carte, con sticker colorati
There must be a reason why they choose us.
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Logo Publicis Groupe, cliente Chimera
FAQ
Frequently asked questions

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Is Chimera an agency?
No, Chimera is a content factory. We help brands and agencies produce content across the board, fast and above all without the headaches. We do it through a network of creatives spread across Italy. In practice we're the agencies' right hand whenever there's content to produce.
Do you only make videos?
We wish, we'd be a lot more relaxed. Video is our strong suit, but we also do photography, motion graphics, CGI, social content and campaigns. Basically, if you need to produce something, anything, we can help.
Can you handle urgent productions too?
Absolutely, urgent requests are our daily bread. A project most people would turn down because the deadline is too tight, we can handle thanks to a network of over 500 creatives that lets us build the right team in a snap.
Can we work with Chimera without a defined brief?
Of course, in fact that's often where we start. We have a chat, work out what you need, and from there we build a brief that's actually fit for the job.
Do you work across Italy?
Yes, we have a network of creatives across the whole of Italy (yes, Molise too). That lets us work anywhere and put together a team tailored to your project, instead of sending you whoever happens to be around.