Event Coverage

Serotonin - The Chemistry of Happiness

American Express
2026, Milan
LOCATION
Milan Design Week, Milan
Overview
American Express took part in Milan Design Week 2026 with "Serotonin - The Chemistry of Happiness", an immersive installation by the artist Sara Ricciardi. Housed in the Loggiato of the Pinacoteca di Brera, it explored the universal link between beauty and happiness, translating the science of serotonin into an enveloping visual and sensory experience: inflatable forms expanding and contracting at an almost breathing rhythm, through shifts in tone and visual torsion. Our job was to tell that experience through a dynamic video carrying the same pulsing rhythm as the installation: the movement of the forms, the changing light, visitors' bodies coming into relation with the space.
You've got the idea.
Making it real
is on us.

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FAQ
Frequently asked questions

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Is Chimera an agency?
No, Chimera is a content factory. We help brands and agencies produce content across the board, fast and above all without the headaches. We do it through a network of creatives spread across Italy. In practice we're the agencies' right hand whenever there's content to produce.
Do you only make videos?
We wish, we'd be a lot more relaxed. Video is our strong suit, but we also do photography, motion graphics, CGI, social content and campaigns. Basically, if you need to produce something, anything, we can help.
Can you handle urgent productions too?
Absolutely, urgent requests are our daily bread. A project most people would turn down because the deadline is too tight, we can handle thanks to a network of over 500 creatives that lets us build the right team in a snap.
Can we work with Chimera without a defined brief?
Of course, in fact that's often where we start. We have a chat, work out what you need, and from there we build a brief that's actually fit for the job.
Do you work across Italy?
Yes, we have a network of creatives across the whole of Italy (yes, Molise too). That lets us work anywhere and put together a team tailored to your project, instead of sending you whoever happens to be around.