Big production

Smussatevi Voi

Ineos Grenadier
2025, Milan
LOCATION
Milan
Overview
We handled production on the ad for the INEOS Grenadier off-roader. The campaign, titled "Smussatevi Voi" ("You round off your own edges"), is a hymn to non-conformity and individuality, aimed at those who refuse to follow the crowd and stay true to themselves. It's built around the visual concept of "squaring off": an enormous marble monolith resists hammers and blades, then reveals the car intact and imposing, a symbol of the vehicle's strength and resilience. The metallic soundtrack and the visual detail reinforce the message of power and endurance.
CREDITS
Directed @martinoilacqua Production: @chimera.studioss Client: @gruppo_autotorino Agency: @thearkage Art Direction: @sciakti Director of Photography: @tommaso_longari Ex. Prod: @jeckscardy Prod: @chiara.donorio Photographer: @antonio.trn Bolt Op: @marc_inmotion 1st AC: @nonlososo VTR: @_juandavid00_ Gaffer: @jacopopozzi Electrician: Alfred Gàlvez 2nd Electrician: @lorenzo_masci_ Key Grip: @caffa.jr Grip: @quellocheerailcuorecervello Car Care: Simone Tagliabue Service: @moviechromemilano Support: @tokiostudio.it Post producer: @jeckscardy Video Editing: @_davidebarbieri Photo Editing: @t_ila Sound: @alessandrotomarchio Colorist: @leonardomasoero Compositor & VFX Supervisor: @leonardopicollo 3D Artist: @shzl.y 3D Generalist: @yan_hirschbuehl
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FAQ
Frequently asked questions

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Is Chimera an agency?
No, Chimera is a content factory. We help brands and agencies produce content across the board, fast and above all without the headaches. We do it through a network of creatives spread across Italy. In practice we're the agencies' right hand whenever there's content to produce.
Do you only make videos?
We wish, we'd be a lot more relaxed. Video is our strong suit, but we also do photography, motion graphics, CGI, social content and campaigns. Basically, if you need to produce something, anything, we can help.
Can you handle urgent productions too?
Absolutely, urgent requests are our daily bread. A project most people would turn down because the deadline is too tight, we can handle thanks to a network of over 500 creatives that lets us build the right team in a snap.
Can we work with Chimera without a defined brief?
Of course, in fact that's often where we start. We have a chat, work out what you need, and from there we build a brief that's actually fit for the job.
Do you work across Italy?
Yes, we have a network of creatives across the whole of Italy (yes, Molise too). That lets us work anywhere and put together a team tailored to your project, instead of sending you whoever happens to be around.