Big production

SS25 Blowhammer

Blowhammer
2025, Milan
LOCATION
Milan
Overview
We produced the launch video for Blowhammer's spring/summer 2025 collection, made with the artist Gaetano Di Dio. A meeting of two different visions, born from the idea that looking at things from another perspective is what really drives creativity. At the centre of it all: dance. Dancers wear the collection's pieces and move through the entire video, turning the launch into something closer to a performance than to a produced video in the classic sense. Movement and dynamism rule: it's an abstract concept that refuses the linear structure typical of launch videos. The result is something completely outside the standards of the sector.
CREDITS
Produced by @chimera.studioss // @parallelia.wrld Head of Prod @jeckscardy Producer @chiara.donorio Directed and Edited by @lorenzofiale 1AD @davidetommasii DOP and Color @giovannidechiara 1° AC @_edo.exe Gaffer @andre.murelli Electrician @riki_bizzo Steady Operator @martinoilacqua Photographer @onofrio.petronella Mua @oblak.mua Stylist @melissa_brollo Set design @sam.setdesign Casting director @_giusepperaguso_ Choreographer @gianmarcopetrelli Dancers @zusefyahir @agneesese DJ @e.s.t.r.e.l.l.a.a.a.a Music and SFX @talpahh Voice @theavokiddo Editor REELS @marcotiezzi_ VFX Supervisor // Compositor @giorgioajello VFX CleanUP @leonardopicollo VFX Mixed Media @lapoarbuzzi VFX Simulation @antonio 2° Runner @giacomoscerba.portfolio BTS @riccardo.compierchio Studio @bigmotion_milano Studio assistant @este_mejia99
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FAQ
Frequently asked questions

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Is Chimera an agency?
No, Chimera is a content factory. We help brands and agencies produce content across the board, fast and above all without the headaches. We do it through a network of creatives spread across Italy. In practice we're the agencies' right hand whenever there's content to produce.
Do you only make videos?
We wish, we'd be a lot more relaxed. Video is our strong suit, but we also do photography, motion graphics, CGI, social content and campaigns. Basically, if you need to produce something, anything, we can help.
Can you handle urgent productions too?
Absolutely, urgent requests are our daily bread. A project most people would turn down because the deadline is too tight, we can handle thanks to a network of over 500 creatives that lets us build the right team in a snap.
Can we work with Chimera without a defined brief?
Of course, in fact that's often where we start. We have a chat, work out what you need, and from there we build a brief that's actually fit for the job.
Do you work across Italy?
Yes, we have a network of creatives across the whole of Italy (yes, Molise too). That lets us work anywhere and put together a team tailored to your project, instead of sending you whoever happens to be around.